Aharon’s mother wanted him to learn about their ethnic foods and continue the tradition of home cooking, so Aharon began producing and selling it in his area. His venture introduced people to the authentic and unique flavors, rapidly leading to his growth and the introduction of more products. His success led him to begin selling outside of his region, to the largest food chains in Israel and abroad. Today, every household in Israel knows what is “Tunisian Harissa” of Hararit.